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粘土の中でも、特に粒子が細かく希少な粘土“モンモリロナイト”のちからを活かしたスキンケア、KURUMU。汚れをすっきり落としながら、肌の表面に非常に薄い被膜をつくり、うるおいをくるんで守るという商品の特性を表現したデザインです。
Especially clay with fine and rare clay "montmorillonite" in the clay moisturizes and wraps the skin.
I thought of a design that expresses the characteristics of the product, which is to create a very thin film on the surface of the skin while wrapping and protecting the moisture while removing dirt.
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「KURUMU」のシンボルマークは、この商品の肌の潤いをくるんで守る特性から「包」という漢字を元に考えました。
The symbol mark of "KURUMU" is based on the kanji "Tsutsumi" because of the characteristic of this product that wraps and protects the skin's moisture.
会社ビル1階に店舗スペースを構えるためにインテリアデザインの依頼を受け、店舗のディレクションを手掛けました。具体的な設計をインテリアデザイナーと組み、実験室をコンセプトに薬品を陳列したようなイメージで、店舗をデザインしました。
To set up a sales space on the first floor of the company building, I received a request for interior design and worked on the direction of the shop.
I designed the store with the image of displaying chemicals based on the concept of a laboratory by collaborating with an interior designer on a concrete design.
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